They’re usually incorporated into bright designs. These are colors that are not mixed with other hues. Colm Tuite, a user experience designer, breaks down color into the following framework. There is a definite element of subjectivity involved (culture, generational perspectives, and personal preferences), but there is also a set of best practices that psychologists and designers will stick to. There is a clear science to picking colors that work together. Everything you’ve ever wanted to know about color will be captured in the next 20+ pages. In this chapter, we’re going to overthink it. Color is something that’s always around us, but we rarely think about how it impacts us. Yes, we all have preferences, but why? The answer to that question will directly affect your online marketing and conversion optimization strategy. That is where color comes in.Ĭolor has value beyond aesthetics. The only way to grab their attention is to stand out from everything that is competing for their attention. They’re powering through websites (and digesting information at a million miles an hour). You see, audiences online have limited attention spans. In fact, on some websites, it looks like a total eyesore. The same is true for - she generates around 20% of her revenue through a bright, red Hellobar. On Quick Sprout, for instance, the Hellobar - a red bar on the top of the page accounts for 11% of all new leads. Compare The Best Invoice Factoring CompaniesĬolor and visual cues can have a dramatic impact on conversion rates.
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